But posting a direct link might reduce your post’s reach.
The workaround?
Post engaging text first. Then place the link in the comments.
Hence: “Article in the first comments.”
A Strategy Born from Constraint
This practice is not random—it’s strategic.
Content creators, marketers, journalists, and everyday users have adapted their behavior to align with how platforms operate. By withholding the link from the main post, they increase the chances that the post will be seen, liked, and shared.
Once engagement builds, the comment with the article becomes more visible as well.
It’s a small adjustment, but one with significant impact.
In many ways, this phrase represents a broader trend: people learning to “speak algorithm.”
The Psychology Behind It
There’s also a psychological dimension to this approach.
When a post says “Article in the first comments,” it creates curiosity. It invites interaction. It subtly nudges users to:
Click into the comments
