Article in the first comments.
The Phrase Everyone Recognizes
“Article in the first comments” is most commonly seen on platforms like Facebook and LinkedIn, though it has spread across many others.
At its core, the phrase signals that the main content—a link to an article, blog post, or external resource—is not included in the original post, but instead placed in the comments section.
Why?
Because the internet is no longer just about sharing information. It’s about navigating systems designed to control visibility.
The Algorithmic Reality
To understand the rise of this phrase, we need to understand algorithms.
Social media platforms like Facebook and LinkedIn use complex algorithms to decide what content users see. These systems prioritize posts that keep users engaged within the platform.
External links—especially those that take users away—are often deprioritized.
This creates a dilemma:
You want to share valuable content (like an article).
